New Vehicles

Nissan Navara to shed the light on African Free Trade

Nissan is embarking on the trip of a lifetime as it heads from its manufacturing facility in Rosslyn, South Africa all the way to its facility in Egypt.


The trip will see the African-built Nissan Navara travel through Africa, visiting Nissan dealerships and facilities along the way.


While showcasing Nissan’s reach and capabilities in Africa, the trip is also daring to breathe life into the concept of the African Continental Free Trade Area and show how the automotive sector holds the key to unlock the potential of the African Century.


The expedition is further a wonderful showcase for the Navara says Nissan Africa marketing director Stefan Haasbroek: “Our all-new Nissan Navara, the best pick-up we have ever made, is literally built of more: it has a reinforced chassis, the suspension is different and the roll over angle is the best in the market. It is the perfect vehicle to continue Nissan’s strong pick-up legacy in South Africa.”


The design of the all new Navara, which won the coveted 2022 South African Car of the year award in the double cab category, focuses on four pillars: rugged and tough, utterly capable; value for money with high levels of safety across all models; Nissan’s legendary smart technology; and, exceptional drive comfort.


“We recognised that the Navara will be bought both by fleets and by individuals and this is a vehicle that has proven itself to be as useful working on the road during the week as it is for relaxing during the weekend,” says Haasbroek


Africa is the world last remaining automotive frontier because of the low level of vehicle ownership. Elsewhere in the world the global motorization average is 182 vehicles per 1 000 people versus 42 per 1 000 in Africa.


“We believe in Africa, and we believe in this continent’s potential,” says Eldessouky. “Our mantra for the region is Let’s Build’ and this expedition really is proof positive of that.”


The fully accessorised expedition Navaras will be on display at selected Nissan dealerships for the public to view.